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Click to the left to learn what's happening on the farm at the moment. For the history, read on below...
Atherfield Green Farm in 1964

 
Atherfield Green Farm holiday cottages are run by Jenny and Alistair Davidson. The farm has been in the family now since 1918, when it was bought by Jenny's grandfather, who moved to Atherfield Green from Newchurch, in the East Wight.

The original size of the farm was quite small, at around 110-acres.  We say 'about', as one of the fields bordered the cliff edge, and the English Channel took a little every year.  At least the area of Atherfield Green sea-bed  was growing...
 
 

The farm was originally operated as a classical mixed farm: it had a dairy (the milking parlour became Lavender and Fuchsia Cottages), cereals were grown for sale and animal feed (the granary became Rose Cottage), as were potatoes and vegetables. This is how the farm was operated when the photograph top-right was taken in 1964. 

Subsequent to this, milk and potato quotas were introduced by the government, and the farming changed accordingly. The dairy was closed, and Atherfield Green began producing high-quality beef cattle, potatoes and cereals.

The cottages circa 2005
This lasted a few years until public concern over BSE; fortunately Atherfield Green had started diversification before this, developing the vegetable-side from only potatoes, to just about anything that would thrive in the Island's climate. They opened a farm shop in Bembridge, which provided a direct outlet for the produce, and the land turned from golden to green.

Fast-forward a few more years, and Jenny and Alistair decided it was time to slow down (a little). As a result of this, and the continued trend of falling agricultural prices, they realised the future might lay in the Island's other main industry: tourism. Around 90% of the land was sold (now about 90-acres), and the cattle yard transformed into Atherfield Green Holiday Cottages. The work started in 1999, and all four cottages were complete by Easter 2001. The second photo above-right shows what they now look like.

Having been in existence for around 15-years, the shop in Bembridge was sold, and this coincided with another notch towards retirement. The vegetables are still grown now, although much less intensively, and mainly for wholesale and a couple of local outlets. The good news is that the people staying at the cottages still get to eat great-tasting vegetables and fruit within minutes of picking!

Alistair tends to spend more time with his contracting now, mainly with hedge-cutting and ground-works. Oh, and restoring vintage tractors (more of this coming soon).

 

 


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